Working together - Content Marketing Pod x Wiser

How I work

From the first idea to everything that comes after it.

01
Strategy and series ideas
Content strategy and series ideas that give people a reason to keep coming back.
02
Conversations at the heart of it
Apprentices through to senior leaders, talking about their work. Documentaries are the flagship, but not the only format.
03
Production, end to end
Made for the channels it'll live on, then repurposed and serialised so one shoot goes a long way.
04
Helping teams do it themselves
Fractional support and coaching so in-house teams can do more of it on their own.

1Way of working 1 of 3When a brief doesn't quite fit

Someone to pass the work across to.

You mentioned that some of the clients you talk to come with something that sits outside what Wiser would normally take on, whether that's down to the size of the project, the budget or the type of work. If it helps to have someone you can point them to, I'd be glad to pick those up.

Content production

Workplace documentaries, studio and podcast series, conversations and event coverage, from the strategy through to the finished content.

Coaching

Support for employer brand and TA people who want to get more confident planning and making content themselves.

Fractional content leadership

Part-time content leadership for teams who need someone to set the direction and keep things moving.

2Way of working 2 of 3Supporting the agency

An extra pair of hands for your team.

We didn't talk about this one directly, but I think there'll be times when one of your own projects needs more support, and that's something I could help with too.

Behind the scenes filming an interview for Hilton's Graduates in Hospitality series

Project by projectAlongside your team

Where I could support your projects

Content strategy - shaping what a client's content programme is for and how it fits together
Series ideas and propositions - formats and series that give a client something to build on
Workshops - planning sessions with a client's team to get everyone pointing the same way
Managing productions - looking after a shoot or series end to end when your team is stretched

3Way of working 3 of 3Alongside a hero film shoot

More to show for every shoot.

This is the idea I mentioned over lunch. On a hero film shoot, say over three days, your crew is rightly focused on getting that film made, and there isn't much room for anything else. That's a good moment for me to come in alongside it.

An RAF rugby coach running a training session, filmed for Find Your Force

Works alongside your crewDoesn't touch the hero film

Two ways I could join you on set

Option one

A two-person documentary crew

Me and a filmmaking partner, making a documentary alongside your shoot and following the people and everything that happens around it.

Option two

One person on side interviews

Me, talking to people on set and around the business to build up extra content while your crew gets on with the film.

What your client gets: spin-off content that keeps the film going.

The kind of material you wouldn't really be able to get on a tightly planned production, ready to use once the hero film is out.

Audio

Conversations to listen to

Longer chats with the people in the film, for a podcast, an internal channel or a careers site.

Short pops

Quick clips for social

Short moments that carry the feel of the film into feeds long after launch day.

Talking content

People in their own words

Unscripted interviews with people who might not feature in the hero film at all, but have plenty to say.

Good for Wiser too: it sits next to the hero film rather than competing with it, and gives your client more reasons to keep using what you've made together.

The work

Real conversations that reflect the culture.

I've worked with organisations such as Cygnet Health Care, the Royal Air Force, Hilton, Schroders, Forto, Cambridge United, Ocular Melanoma UK and Legitimate Leadership.

A showreel of the range of work, from documentaries to studio series and podcasts. Watch on YouTube →

Cygnet Health Care · Documentary

A Passion for Nursing

A day with Sonya, a nurse, from the morning commute to the moment filming stopped.

Watch on YouTube →

Cygnet Health Care · Documentary series

The Pursuit of Meaningful Impact

The psychiatrists at the heart of modern mental health care, filmed around Cygnet's annual conference.

See the full series →

About me

A bit more about me.

I've spent my career in integrated marketing, social media and content marketing, and for the last seven years I've focused on employer brand content as the founder of Content Marketing Pod Ltd, working as a content strategist, production lead and director across video, audio, writing and events.

I host the Employer Content Marketing Podcast, which I started in 2020, and I wrote The Lean Employer Content Guide. My work has won 11 industry awards, including four years in a row at the Recruitment Marketing Awards, along with wins at the Digital Impact Awards and Lens Awards and RAD Awards nominations. For the last four years I've also been a judge for the Recruitment Marketing Awards and the International Content Marketing Awards.

Ways we could work together.